20 Best Sales Training Programs & Courses
Summary
We tasked eight sales training experts with agreeing on this updated list of the best sales training courses in 2024 for both classroom and virtual. We hope that their research will save you time and help you to choose the best sales classes.
Effective sales training has a direct correlation to business results. According to McKinsey, stronger sales training relates to stronger performance across key skill areas. Undertaking sales training often results in higher opportunity win rates, claiming maximum value through pricing and volume, and an increase in the ability to fill pipelines and grow accounts.
Sales training defined: Sales training is the process of developing the skills and tools of your sales force to create more and better sales opportunities and close higher profit deals.
Negotiation Experts –
Sales Negotiation Training
Negotiation Experts –
Sales Negotiation Training
Sales Training: $3,190 discounted to $2,552
Key Differentiators
Strengths & Weaknesses
- Creator of the world’s most advanced online negotiation simulation game.
- Global leader in the creation of client customized sim games.
- No learner self paced training.
- Only available in English.
Key Lessons and Value
- Create value by leveraging customer needs.
- Learn how to shorten the sales cycle by closing larger deals faster.
- Know how to claim more value and discount less.
- Master persuasion and influence to win more “yeses.”
- Practice handling objectives and keeping control of meetings.
Take this sales negotiation course to arm yourself with techniques and preparation tools to get off the backfoot of being commoditized, forced to concede discounts, and split the difference. Their method of stacking advantages puts you in the driving seat to increase your win rate, boost your margins, and shorten your sales cycle time while also improving your customer relationships.
The course is highly practical, including techniques to handle the toughest objections. The public course is taught by Negotiation Experts in a challenging and highly engaging online format. You’ll get to practice against professional procurement negotiators since they are unique in combining sales and procurement negotiators in their public courses. Their world-first sim game enables you to measure and track your progress as you craft win-win true-to-life sales deals in increasingly complex sims. Teams learn to coordinate effectively in roles, and to use complexity to their advantage.
This sales training course boosts your long-term retention by providing an assessment to reinforce lessons three months after the course, together with your personalized report and certificate.
Format
Customization requires participants to complete an online 15-minute diagnostic. Leaders discuss the team’s report and recommendations. The sim game library comprises mostly sales vs. procurement role plays – covering many types of products, services, assets, and industries. Negotiation Experts deliver feedback. Participants watch videos before the training, and the course includes Q&A’s, breakout group exercises & discussions. The training is followed three months later with a scored post-assessment, assessment report, and certificate. Panoramic video recording is available for classroom delivery.
Location
Onsite classroom delivery in over 35 countries, online remote delivery for Americas & EMEA & APAC. Open enrolment classroom sales training programs in major American cities, and online for the Americas and EMEA time zones.
Certification
Certificate of completion, plus an optional LinkedIn certificate.
Delivery Method
Classroom and virtual facilitator-led online sales training.
Retention Follow Up
The company’s scored assessment measures your team’s usage and results three months after their training. Personalized reports and certificates are sent to graduates, and a group report is sent and discussed with the leadership team.
Maximum Class Size
20 for the facilitator-led online and classroom sales training course, with classroom options of 12 or 28.
Clients
Honeywell, Netgear, Glencore, Cisco, Shell, Toyota, PepsiCo, and ABB.
Duration
From half a day Masterclasses to the most popular three days for Sales Negotiation Training classroom. Virtual is typically delivered across six 4.5-hour online sessions.
Other Sales Courses
Sales Masterclasses, Sales Negotiation Cornerstones, Sales Negotiations, Sales vs. Procurement sim games.
Action Selling –
The Action Selling Process
Action Selling –
The Action Selling Process
Key Differentiators
Sandler Training – Sales Certification
Sandler Training – Sales Certification
Key Differentiators
Richardson Sales Performance –
Consultative Selling
Richardson Sales Performance –
Consultative Selling
Key Differentiators
Dale Carnegie –
Winning With Relationship Selling
Dale Carnegie –
Winning With Relationship Selling
Key Differentiators
Sell Better – Driving To Close
Sell Better – Driving To Close
Group Training Prices: JB Membership: $5000 (Up to 30 licenses), JB Flex: $25,000 (Up to 60 licenses), JB Dedicated: $25,000 (Remote), $30,000 (On-site)
Key Differentiators
The Brooks Group – IMPACT Selling
The Brooks Group – IMPACT Selling
Virtual: $2,195 per participant
Key Differentiators
RAIN Group –
RAIN Selling: Foundations Of Consultative Selling
RAIN Group –
RAIN Selling: Foundations Of Consultative Selling
Key Differentiators
ValueSelling Associates –
Value-Based Sales Training
ValueSelling Associates –
Value-Based Sales Training
Key Differentiators
Challenger – Activation Sales Training
Challenger – Activation Sales Training
Key Differentiators
Sales Readiness Group (SRG) –
Comprehensive Selling Skills (A part of Sales Benchmark Index - SBI)
Sales Readiness Group (SRG) –
Comprehensive Selling Skills (A part of Sales Benchmark Index - SBI)
Key Differentiators
Korn Ferry – Professional Selling Skills
Korn Ferry – Professional Selling Skills
Key Differentiators
Aslan –
Other-Centered® Selling: Inside Sales Account Manager Training
Aslan –
Other-Centered® Selling: Inside Sales Account Manager Training
Half day workshop: $5,000 - $7,500
1-day workshop: $9,000 – $12,500
2-day workshop: $14,000 – $19,500
Key Differentiators
Pareto –
Basic Sales Training – Sales Fundamentals
Pareto –
Basic Sales Training – Sales Fundamentals
Key Differentiators
Janek Performance Group –
Critical Selling Skills
Janek Performance Group –
Critical Selling Skills
Virtual, instructor-led training: $1895 per participant
Self-paced: $995 per participant
Personalized sales coaching: $950 (6 calls), $900 (12 calls), $850 (24 calls)
Key Differentiators
The Knowledge Academy –
Sales Bootcamp
The Knowledge Academy –
Sales Bootcamp
Onsite classroom training: Prices available on request
Key Differentiators
Anthony Cole Training Group –
Effective Sales Training
Anthony Cole Training Group –
Effective Sales Training
Key Differentiators
MTD – Essential Selling Skills Training
MTD – Essential Selling Skills Training
Key Differentiators
Winning by Design – Selling for Impact
Winning by Design – Selling for Impact
Key Differentiators
Global Performance Group -
Outcome-Based Selling
Global Performance Group -
Outcome-Based Selling
Key Differentiators
Advice For Maximizing Your Sales Training ROI
Use your sales training course skills, tools, techniques, tactics, strategies, and advice immediately. If we’re honest, we are only using a small fraction of what we’ve read and been trained on. When considering which the best sales training course is, most people focus too much on the training “event,” neglecting the follow-through and follow-up. Your salevs training provider should offer some practical ways to remind you and to reinforce their seminar.
Take notes on your sales classes. The more of our senses we engage, the better will be our recall and follow-through. So take notes, review your notes, and complete all homework exercises.
Keep the outside world… out. You’re investing precious time and money (even the low-cost courses come with an opportunity cost), so make sure you are not tired or distracted. Tell your boss or colleagues that you’re away on a course and that you’ll respond the day after the course. Set your out-of-office autoresponder to say the same. You’ll do your learning experience a disservice if you burn both ends of the candle trying to keep up with work. You need all your time and energy to build new, empowering sales training habits.
Keep a diary after graduating. What to write in your diary? After every meeting or day, capture what you did well and what you would like to work more on. This discipline will massively boost your chances of not only deploying more of what you learned but also of systematically improving your sales level beyond the confines of the course, and reducing your reliance on a training company.
Keep a diary after graduating. What to write in your diary? After every meeting or day, capture what you did well and what you would like to work more on. This discipline will massively boost your chances of not only deploying more of what you learned but also of systematically improving your sales level beyond the confines of the course, and reducing your reliance on a training company.
Measure results. Define your metrics and be honest with yourself about how your chosen sales training course is delivering for you. Sales is a great career for measuring results. You either:
- Close more deals, or someone else does.
- Win larger deals in less time, or nothing much changes.
- Maintain or grow margins, or you discount.
- Get past objections, or get beaten up.
- Make it to be the last two or three vendors, or you get cast out early.
You get the idea. Choose your most meaningful measures of success and review at regular intervals.
Read the best sales training books. Nowadays, more and more sales professionals are listening to audiobooks. If you travel or have some regular downtime, audiobooks can be the perfect way to upskill. Why restrict yourself to just classes, even if they are the best sales training classes? Many top sales training companies reveal most of their sales methodology through their books.
Don’t be too faithful. When you stick with the same sales training company, you’ll see diminishing returns. When you try a new sales training class, you’ll learn new skills, tactics, techniques, and tools. Take more than one sales training seminar and read more than one sales book in your sales career.
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