Calum Coburn

As a Negotiation Expert, I’m highly fortunate to have worked worldwide, training talented negotiators from a broad array of businesses. The world’s biggest companies trust us to make negotiation their competitive advantage.

I’m proudest of how our gamified negotiation training has rapidly evolved to drive behaviour change that sticks. Game-changing insights, precision feedback, and powerful reinforcement – all delivered in fun, engaging, and challenging simulations, easily tailored to your real-world scenarios. Our training delivers measurable outcomes: higher win rates, more revenue, more margin, more market share, shorter deal cycles, and reduced costs.

Are you ready to level up your business’s negotiation game?

Trusted by ABB, Shell, Honeywell, Sandvik, Cisco, Bombardier, Diageo, Skanska, Unilever, Kimberly-Clark, MARS, P&G, Glencore, Netgear, Toyota, IAG, Emerson, and Allen & Overy.

Before becoming a Negotiation Expert, I began my career in London with Accenture (then called Andersen Consulting) after qualifying as a Chartered Management Accountant. I then went on to work for Diageo and British Telecom.